ARTHEA emphasizes the aesthetic value of art because it serves as a cognitive stimulus for the development of a conscious and harmonious personality.
Art opens minds, makes them alive and keeps them healthy.

ARTHEA promotes an extensive familiarity with art through the construction of a digital archive of cultural and artistic heritage, implemented in various multimedia platforms.
It is designed in such a way as to make the most of current as well as future technological developments available for future products.

With its work ARTHEA attains three main objectives:

• to encourage people to get into direct contact with art, not only by promoting museums and cities which feature Art, but also by bringing bits of art among people in everyday life.

• to make art a living entity, deeply integrated in everyone's life, lifting the quality of life by affecting world culture, and developing social consciousness.

• to encourage a flexible and mobile way of approaching and enjoying art, and to exploit all new technologies already developed or in phase of development.